Board meetings, strategic plans, and buyer signals from Eugenia Gusev’s organization
Jul 9, 2026·BoardMeeting
Board
OTC Collaborative Collaborative Meeting
The meeting focused on the development of recommendations for an upcoming final report, specifically regarding communication, outreach strategies, and public health programming related to OTC coverage. Participants discussed the importance of audience-specific messaging, retail pharmacy operationalization, and effective point-of-sale signage. Key topics included gathering expert input, defining success metrics for OTC coverage such as tracking claim upticks and baseline claim levels via payer databases, and exploring barriers to access outside of retail settings.
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The collaborative met to discuss public education, messaging, and retail signage for OTC birth control products. Discussions included retail counter coverage, the integration of OTC products with Maryland Department of Health reproductive health programs, and the operationalization of OTC claims. The group also reviewed family planning program demographics, utilization data, and strategies for improving access through bulk distribution, vending machines, and partnerships. Next steps involve creating recommended signage language and including a section on evaluation metrics in the final report.
May 7, 2026·BoardMeeting
Board
Otc Collaborative Meeting
The meeting focused on public health literacy and education campaigns, emphasizing the importance of defining success and setting clear communication objectives. Discussions included the need for targeted, multi-audience communication strategies, the role of plain language in health messaging, and the challenges of information overload. The group explored various methods for effective outreach, including the use of multimedia and the impact of social norms on behavior change, particularly for youth and young adults. The collaborative also reviewed potential pathways for enhancing engagement with over-the-counter birth control products, noting the importance of priming stakeholders and healthcare providers to facilitate better interactions.
May 7, 2026·BoardMeeting
Board
Maryland Commission on Caregiving Meeting Minutes
The commission reviewed the 2026 Maryland General Assembly legislative session, analyzing bill categories and discussing supported legislation, including economic studies on caregiver support and tax credits. Discussions centered on workforce shortages in nursing homes and assisted living, strategies to reduce caregiver isolation, and future legislative planning for 2027. The meeting also included an examination of using artificial intelligence for legislative review and a review of upcoming community resources and caregiver support initiatives.
Extracted from official board minutes, strategic plans, and video transcripts.
