Jan 1, 2026StrategicPlan
BoardLiquor Control Board of Ontario Strategic Plan 2026-2029
The Liquor Control Board of Ontario's Strategic Plan for 2026-2029 sets the long-term direction by focusing on four key priorities: transforming and scaling its wholesale business, crafting the retail customer experience, evolving its culture and organization, and modernizing its foundations. The plan aims to achieve its vision of being a trusted source of local and global beverage alcohol products, delivering value to Ontarians, and its mission to provide remarkable and seamless experiences as a responsible wholesaler and retailer supporting local communities and businesses.